You know, normally you can find a definition of a word or phrase by typing “define:
your phrase here” into google and come up with a lot of results.
Currently there are millions of blogs and there are hundreds of people who call
themselves “Blog or Blogging Consultants”, yet when you type “define:
Blogging Consultant or Blogging Consultant” into google you get no definition.
That is probably a good thing for most blogging consultants because without a definition,
there is no standard to hold them to. I’m not claiming to be the blogging guru of all
time or anything of the sort. So before you “blogging consultants” out there start
getting defensive about this, think before you write. If you get too nasty about
the post I may ask you to define “blogging consultant” and without google many of you
couldn’t do it.
Now that is out of the way, lets talk business. Every business should have a blog.
There are so many reasons for your business to have a blog it would be hard to write
them all in one blog post, so lets assume you know your company needs a blog.
So do you hire a blogging consultant? What qualifications do you look for in a
blogging consultant? What does a blogging consultant look like? How much should
I pay a blogging consultant?
Lets start with “Should you hire a blogging consultant?”
The quick answer is yes, but lets go into why first.
There are a lot of things that go into making a blog popular.
Technorati tags, submissions and pings to bloglists and blogsearch websites,
learning how to get on the right blogrolls, etc. If you are new to blogging it takes
awhile to catch on to most of these things and most blogging consultants say that
all of the above is necessary if you are going to have a successful blog.
There are more things to add to the list but this article isn’t about how to run a
successful blog, it’s about blogging consultants.
Hiring a blogging consultant can save you from making a lot of early mistakes and
get your blog found a lot quicker than trying to do it on your own.
Now all the blogging consultants are liking me again. I can tell. But will it last?
What qualifications do you look for in a blogging consultant?
Here is where things get ugly between me and the blogging consultants.
Most blogging consultants are . . . well . . . bloggers. Many of them have what
they think is a successful blog although many bloggers have different ideas for what success is.
Some think it’s defined as how much they made on google adnonsense last month.
Others count success by number of visitors to their website or the number of
comments that appear on their blog. Still others measure their success by what the other
bloggers think about them. What do all of those bloggers who are blogging consultants
have in common? They all think that having a successful blog automatically makes you
a qualified blogging consultant. I told you it was going to get nasty.
After this article if I measured my success by what the other bloggers think of me then I’m doomed!
Fortunately I don’t measure my success in terms of what the other bloggers and blogging
consultants think. Lets get back to those qualifications for a blogging consultant.
First of all a blog is a website. It is a website that is updated often in most cases,
but it is still a website. Each blogpost becomes a page of that website.
So with a blog you are creating more webpages to your website as often as you post to your blog.
Now I have a question for you. Would you first look to hire a blogger to do search engine
optimization for your website? Would you first look to hire a blogger to handle your
AdWords campaign? Would you first look for a blogger to build your website for you?
The answer to all of the above is probably no, unless the blogger also has experience in those
fields and not just for their blog. Actual websites they have built, optimized, and
marketed for themselves and for clients.
A blogging consultant should not just be a blogger.
They should also have all of the skills necessary to run a website.
Now the blogging consultants are all mad at me again. But think about it.
Many bloggers know how to write. They know how to get into the right circle of
blogger friends who will link to them. They know about blogging.
So if all you need to know is how to write a blog, then hiring a blogger who knows
how to write is the answer, but if you need someone who is going to manage your blog
for you including posting to the blog, search engine optimization, link popularity,
(and not just from blogrolls), and marketing, then you need to hire a webmaster who also blogs.
Okay, How much should I pay a blogging consultant?
How much do you have? Just kidding. A lot depends on the type of blog you want or have.
A corporation blog has to pay more, not because they have more,
but because there are all kinds of legal and policy matters that have to be considered
with every single blog post and every single link to or from another blog or website.
A small business blog doesn’t have many of the same issues as the corporate blog,
but still has certain standards that need to be met.
If you have ever hired a webmaster, not a web designer, a webmaster,
(Thats another article), or a Search Engine Optimization Company, or a Search Engine Marketer,
or even just a Marketing Consultant, (The just was in there just so I could make
consultants mad again.), then you have an idea of what a blogging consultant should cost.
Now keep in mind, if you are hiring a blogging consultant to strictly teach you how to blog,
then it’s not worth as much money as when you hire a blogging consultant who is also going
to perform all of the services a Webmaster and Internet Marketer would provide plus
search engine optimization.
Ha ha! I still didn’t say how much it costs. It’s coming. Read on.
What does a Blogging Consultant look like?
He or she looks like someone who has more than just a blog or blogs.
Someone who also owns and manages several websites for themselves and for clients.
As I said before a blog is still a website.