Search engine optimization is not as difficult the way many people make it out to be.
It seems mysterious, but let me reveal how this simple thing can be done without a
line of code, without breaking any law, and still generate a ton of extra traffic
to your site.
Basically, search engine optimization is about getting higher rankings.
But that’s beside the point. That’s the end result of what you DO that actually gets you
those rankings. In Singapore SEO trainings are hardly seen but I often do it for my clients
on a private basis.
There are basically 5 things you need to do in order to accomplish better
search engine rankings, even if you are complete novice at it.
I call these the 5 Pillars of search engine optimization.
Pillar #1 – Multiple Backlinks
Create as many links back to your site as possible. How? You can use submission software
that post to multiple websites all at the same time. I prefer to use those that are a
little more reputable and I do not spam, especially blogs. Backlinks can come easily,
but you will need to do it properly to prevent the backlack. The easiest way to do it is to
collect a list of places where you can submit to. I have a directory listing of
ping servers that you can find at www.StuartFreeTools.com. That should get you started.
The rest need to be Googled as “submit your url” or “submit your article”.
The more backlinks, the better.
Pillar #2 – Frequency
Even if you are building backlinks, you need to have a regular frequency.
If possible, every day, if not every other day. You need to be consistent in your efforts
to build backlinks. Now, this may be tedious, but it probably won’t take you more than an
hour a day to maintain this. You don’t have to write articles at all. You only need a robot
that works 24/7 for you. I’ve got some recommendations that I’ve put up on my blog at
www.InternetMarketingSingapore.com/blog and you can see how in Singapore,
SEO elements are just as easily implemented by me compared with experts who have many
years of experience.
Pillar #3 – Multiple Hosting Accounts
I recommend this because search engines look at IP addresses. with multiple hosting accounts,
you get better inbound links from your own site. If you’re smart, you’ll start creating a
whole ton of these to boost your own link popularity from other sites.
Pillar #4 – Important Sites
If you haven’t already, Brad Callen’s SEO Elite has a great way of better optimizing high
PageRank links. PageRank is Google’s way of tracking how important you are. For SEO purposes,
around PR 2 or 3 should be sufficient for your needs. Get backlinks from these sites.
Pillar #5 – Onpage structure
Your onpage structure is very important. If a search engine is visiting you,
it won’t spend an hour online. It will be done in a matter of seconds, so you really
ought to see how far you can go with this. Ensure you have proper meta titles,
utilizing H1 and H2 tags effectively, and of course, anchor text within your site.
Make sure you have links into your web page on the first index page of your site.
I highly recommend you use blogs for such an endeavor because most of these are already
optimized for you. Remember – you are always optimizing for keywords,
so those MUST appear on your page for search engines to find you.
Here are the three things you must do.
First, make regular attempts to create backlinks (not reciprocal links) with other sites.
Leave genuine comments on blogs, post into classified directories, submit your articles
to various sites, whatever it takes. Do this as regularly as possible.
Second, ensure you have solid content. People will want to link to you because your content is good.
So I recommend that you either write your own or ask someone to build it for you at one of the
freelancer sites like www.elance.com.
Third, maintain consistency in what you do. 1 a day for 100 days is very different from
100 a day posts on your website. Beware because search engines treat the latter as spamdexing.
SEO doesn’t take forever, but it requires a wee bit of patience. The Singapore SEO market,
for instance, is pretty easy to dominate. But that’s because you have niche keywords that
you are optimizing for with very little competition. In other markets, it’s not like the
Singapore SEO market because you’ve got very competitive phrases, and that might take a bit longer.
Whatever the case, consistency wins out in the end, so start right now!