4 Tips For Raising Your Search Engine Rankings

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Search engine rankings are an important factor to consider when you have a web site that

needs more traffic. If your web site doesn’t have a good position in the rankings then it

will be hard to find.

Since most searchers click on the first few results, you need to make sure that your

web site is ranked highly enough so that people can easily find it on the first page of

search engine results. Although no search engine optimization company can guarantee a

high rankings for your site permanently, often times hiring a web marketing company will pay off

many times over. For those of you doing it yourself or those of you that want to ensure your

marketing company is doing a good job, here are some tips for raising the search engine rankings of

your web site.


1. Content

Content is an important factor in high search engine rankings. Make sure that you have plenty

of content throughout your site with your target keywords in the articles. It’s also worth doing

a search for web sites similar to yours and taking a look at their articles for ideas.

Keywords are an important factor and they should be used throughout the content of your website.


2. Web Site URL

Your web site’s URL can help you rank higher with the search engines if it contains your keywords.

However, don’t think that naming your site after your keywords will always help your rankings –

you need to do more than just that. But still, it is one of the factors in improving a

search engine ranking.


3. Search Terms

Search terms should be written out in text, instead of graphics.

If you use pictures, be sure to give them alt tags. If you want a good rank in search engines

then these things that may seem small should be considered, as search engines can read the text

but not the graphics.


4. Page Title

The title of your page is very important, and if you choose the title properly then it

can surely make a big difference in search engine ranking. Terms such ‘free article on safe

children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles on

pages containing such content. The titles themselves are very specific to the page and also

may not have much competition being as specific as they are. The title area is the most important

place to include your keyword phrases, so make sure that you utilize it.


Master these four tips and you’ll be on your way to getting free traffic.

Look for other tips to keep your site moving up.