20-million new Ubuntu Linux PCs in 2012?

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In less than two weeks, the latest version of Canonical’s Ubuntu Linux distribution,

Ubuntu 12.04, Precise Pangolin, will be released. This new Ubuntu is looking good.

How good? In a recent interview with Julie Bort, Canonical and Ubuntu founder Mark Shuttleworth said,

“We expect to ship close to 20 million PCs in the next year.”

He wasn’t talking about 20-million new copies of Ubuntu being installed. That’s easy to believe.

True, desktop Linux has only a fraction of the total desktop market, but there are certainly tens

of millions of Linux users. Mind you, there are hundreds of millions of Mac OS X users and over

a billion Windows users.


A first look at Ubuntu 12.04 (Gallery)

Still, 20-million people buying Ubuntu pre-installed on their computers in the next twelve months?

That’s a lot! Indeed, in Canonical’s own recent user survey, a mere 0.1% of Ubuntu users bought

their Linux PCs with Ubuntu pre-installed from such vendors as Dell, System76, and ZaReason.

In analyzing those numbers, Gerry Carr, Canonical’s director of communications,

said “The low number of [Ubuntu] pre-loads is certainly a concern . [It’s] reflecting the continuing

lack of availability in the market. We also probably under-counted this as we asked about the version

users are currently running versus how they originally acquired a version. Still the good news from

the sales team in Canonical is that 2012 should see a turnaround in this availability issue at least

in many markets so again, a figure that is worth tracking over time.” In short,

Canonical expects that there will be a lot more vendors selling a lot more Ubuntu equipped

PCs and laptops this year.

20-million or so more though? I asked Shuttleworth about it and he stands by his prediction.

“That’s what we think, based on projections, tell you how it went in a year 🙂

Globally, with all the big brands, pretty evenly distributed. We ship with Asus, Dell, HP,

Lenovo, and quite a few smaller ones.”


Well, there you go. Even globally I’ll be surprised if Ubuntu can move that many unit.

Still, Ubuntu 12.04 is looking great and I really can’t see many Windows users switching from XP

or Windows 7 to Windows 8 later this year. So, as was the case with Vista, desktop Linux in general,

and Ubuntu in specific, may get a brief shot at gaining more desktop users.

Yes, conceivably even 20-million more who are willing to buy PCs with Ubuntu ready to go on them.