Half of American Mobile Customers Own Smartphones, Says Nielsen

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In the United States, smartphones are on track to outnumber traditional cellphones in 2012.

As of February, about half of all Americans with cellphones were using smartphones,

according to Nielsen, a research firm.

That’s a significant increase compared to January of last year, when 36 percent of cellphone owners

in America were using smartphones. And in the last three months alone, two-thirds of the people

who bought cellphones chose a smartphone instead of an old-school cellphone, Nielsen said.

 

Google’s Android smartphones and Apple’s iPhones continue to lead the smartphone race.

Over all, 48 percent of smartphone owners responding to Nielsen’s survey said they had an

Android device, and 32 percent said they had an iPhone. About 12 percent reported having a BlackBerry.

Nielsen believes that mobile apps are the driving force behind the smartphone phenomenon.

The ability to download additional apps to expand a smartphone’s capability adds to the

device’s value, said Jonathan Carson, chief executive of Nielsen, in an interview.

 

“So people see their friends getting value out of mobile media content,

and that drives them to go out and purchase the smartphone,” he said.

“We think this is an unstoppable force.”

“We now see that every two of three mobile devices sold are smartphones,

which indicates to us that the share will strongly tip toward smartphones over the course of 2012,”

he said.

 

Source:http://bits.blogs.nytimes.com/2012/03/29/smartphone-50-percent/