Never mind your credit score, your Sleep Number, your body temperature or cholesterol level,
whether you dwell in the 99 percent or the one percent, even how many “friends”
you have convinced Big Brother Facebook that you have. The new digit for judging the
well-being of your existence is your Klout number. “Much as Google’s search engine attempts
to rank the relevance of every web page, Klout is on a mission to rank the influence of
every person online,” explains Epicenter. “Its algorithms comb through social media data:
If you have a public account with Twitter, you have a Klout score, whether you know it or not …
You can supplement that score by letting Klout link to Google+, Facebook, or LinkedIn.”
Cool, right?! Epicenter continues: “Even if you have no idea what your Klout score is, there’s a
chance that it’s already affecting your life.” The story then talks about people being booted from
job interviews because of low Klout scores. Whoa – really?
“It’s terrifying how important your Klout score has become,” says VentureBeat.
“Can you no longer be good at your job without being an extremely public person?”
“More and more mistakes are being made when it comes to the role of social media in the workplace,
and how recruiters are using information on social media to influence the interview process,”
says Social Schmuck. “Klout is wrong, dangerous and a little bit evil,” Samcookney83 declares
in a cogent blog post about the service. “For those unaware, Klout attempts to determine the
influence people have online, by giving a single number between 0 and 100.
The swaggering arrogance behind such a claim is simply staggering.”
Hang on, though. How bad can it be if everybody loves it? Klout has “indexed north of 100 million
public profiles,” says TechCrunch, and now there is a mobile Klout app for people who need to
monitor how influential they are on-the-go: “You can actually see your Klout Score from the icon
on your home screen.” It’s almost too good to be true. But Klout and genuine clout aren’t the
same thing, writes Tony Greenberg at MediaBizBloggers. “True clout is what you get as others measure
your actions and decide where they will repose their trust.” Repose? Well, you get the idea.
Also, keep in mind that there is a big difference between Klout and Klute.
Ladies and gentlemen, the President of your United States Barack Obama made news this week when
he became the first sitting president to slow jam the news with Jimmy Fallon, Mashable reports:
“Obama and Fallon slow jammed the president’s efforts to stop Congress from allowing interest
rates on government-subsidized student loans from doubling.” Critics of the performance split
along party lines. “President seemed just a little wooden in his delivery,” says Hot Air.
Breitbart.com says “aside from the fact that this was possibly the worst ‘comedy’ segment in the
history of mankind: it violated campaign finance law.” Daily Intel says the show actually
didn’t violate the political equal-time rule, and “even if Fallon wasn’t protected under the rule,
it could always invite Mitt Romney to lead a little slow-jam of his own.
And who wouldn’t want to see that?”
Meanwhile, here comes Google Drive, which is not what everyone definitely assumed it was when
first hearing the name: a way for Google to drive your car. It’s just a free online storage service
like Dropbox. “What Google offers, however, is deep integration with Google Docs and a more
sophisticated search mechanism,” explains TechnoBaboy. “Google Docs is built right into Google Drive.
This means you can work with others in real time, complete with a commenting and notification system.”
Ok, cool, and besides, “a lot of people are freaking out about Google Drive for nothing,”
says Business insider. Apparently Google’s terms-of-service agreement states that when you load
your personal data onto your Google drive, “you give Google (and those we work with)
a worldwide license to use, host, store, reproduce, modify, create derivative works …
communicate, publish, publicly perform, publicly display and distribute such content.
” What!?! The Next Web says don’t worry, baby. Despite the ominous legalese, ”
nowhere in the text does it specifically say that Google is claiming ownership of your content.
It’s simply telling you that, if you want to operate Drive in the manner that you probably
think it should work, then it needs a load of permissions in order to make that happen.
Any time that you give a company permission to use your content, you run a risk.”
In other news concerning the way corporations definitely are not exploiting the way you trust
them with your personal information, Facebook has delayed its IPO, which was planned to rock the
world in May. “No, it’s not because CEO Mark Zuckerberg is getting wishy-washy or touchy-feely
about so-called distractions or his billion-dollar impulse buy of Instagram.
It’s because right now is an absolutely awful time to bring any company onto the public market
for an IPO,” says VentureBeat. Yeah, we were worried about Zucko getting touchy-feely.
He seems so sentimental. VB offers a graph showing the performance of six recently public
technology stocks just over the last month, and “LinkedIn is the only one that isn’t outright losing,
and it’s not even up one percent over where it was a month ago. The others have lost between
15 percent and 30 percent in value.”
No such problems this week at Apple, which “posted another monster quarter, just as some were
starting to doubt it,”says ReadWriteWeb. “Apple’s most impressive statistic is its overall
sales growth: With more than $39 billion in revenue last quarter, Apple’s sales grew 59% year-over-year,
far faster than its peers.” All due respect to your ability to be retweeted, but that’s Klout.