Guidelines For Keeping Customers Interested In You
Search engine marketing is a way for your company to draw and keep consumers interested in
your products and / or services. By properly including these guidelines into your web design your
market will respond.
Appeal To Your Audience
In regards to written information on your site you want to appeal to your audience.
For example if your site is marketed towards kids you wouldn’t use large or complex words,
or to the other extreme, if computer engineers are your targets, you want to write to their level.
This will ensure that you draw the right audience and that your content relates to your market.
This guideline is the most important and stressed topic for search engine marketing.
If you do not design information and content to your targeted audience, surely there will be no success.
Give A Reason To Act
Once you have targeted your audience, give them a reason to act now instead of later.
This can be done through offering free products or shipping with purchase or offering a newsletter
subscription with frequent discounts and current information. With this type of search engine marketing
you want to be sure your not overweighing incentives, meaning selling is the high point to marketing
but it should not take over your entire site.
Offer Competitive Advantages
Do research and find out how your competitors are advertising on their sites.
Use this to your advantage by finding what works and what doesn’t. This can go as far as web placement,
design and content. Viewers are drawn more to pictures and art than they are text-links.
Stay true to your brand while designing competitive and unique advertisements.
Keywords are important when consumers are searching search engines. Again do research and see what
keywords are used for the best search results of your competitors. Write them down and apply them to
your sites content and design. The more keywords that are placed throughout your site the more likely
you are to gain higher search results. For further keyword optimization view my article The Simple Basics
To Search Engine Optimization.
When designing your site think simple and straightforward. No one likes to skim through endless text
or be distracted by large advertisements. Appealing to your audience, giving them a reason, offering
competitive advantages and incorporating keywords are all excellent guidelines to optimizing your market.