Web analytics is the process of measuring site statistics and analyzing traffic behavior.
Here are there of the main benefits of web analytics.
It is typical for any business to do some data analysis. Data analysis is used to determine sales,
profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for
your website, there is one tool that you could used in order to collect necessary data that you
would need to promote your site.
Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to
analyze market trends and to identify website users or visitors. It is also used to determine the
behavior of website users. It is a great tool to determine your latest website trends and your visitors’
or users’ preferences in terms of site features. Here are the benefits of web analytics.
Number 1: It helps monitor your visitors and users
With web analytics, you would know how long your visitor stayed in your website,
who they are and where they came from. You will be able to know their clickstreams,
the keywords they used, and how they came to be in your website (referrer pages, search engines, etc).
You would be able to determine how many times a user or a visitor returned to your website and which
pages were given preference.
In fact, a web analytics tool would tell you your website usage down to the last specifics.
It would tell you about your visitor’s nationality and language. It can even pinpoint the city of origin.
Of course, it will tell you the IP addresses and the host used for access. Further analysis would reveal
if your visitors were there to actually check out your site or if they were mere strays. Most certainly,
you will know how many visitors you get daily.
Number 2: It can help you optimize your website
Once you have carefully studied the actions of your visitors or web users, you would be able to act
accordingly in order to optimize your website. You would also have an idea about the things that need
changing and the aspects of your website that may appeal more to your market. You would know which pages
are most viewed and which are basically ignored. You would be able to adjust certain aspects of your
website that need improvement or adjustments. You could then fix any technical problems; or you could
also improve, streamline or reshape site navigation to better assist your site users or visitors.
Number 3: It can help you formulate a sales and e-marketing plan
Web analytics will be able to assist you in preparing for an e-marketing plan and course of action.
This will be more effective because your plan would be based on actual facts and not mere probabilities.
You would be able to really know what your market wants. By tracking the items which were highly viewed,
you would learn which products received the highest response. You would also be able to enhance other
programs that you have already employed like pay-per-click or PPC advertising. You would be able to
get more clients, as well as monitor and keep your clients interested.