YouTube is a very powerful social site. It’s the first thing that people check when they are
looking for video clips; and YouTube videos can be and have been conveniently passed on to other
internet users worldwide. Due to its extremely viral nature, YouTube is a wonderful tool for
internet marketing. Here are the steps that you should follow in order to do so.
You probably have heard of YouTube. Well, who hasn’t? Millions of people are uploading, watching,
downloading, or linking to videos in YouTube everyday. If you want to see a video of something,
you can always check it out from YouTube.
YouTube is a free video sharing website that utilizes adobe flash technology in order to be able
to display videos uploaded by its millions of members. These videos are watched and seen by
around 20 million YouTube visitors every month. Videos in YouTube feature thousands of unknown
and known people daily.
If you have a website, an account with YouTube would certainly benefit you.
You can take advantage of its free video sharing and the extremely vast network of people you
could market your product to. Just imagine how much traffic your website would generate through
your own videos. There is no better way to advertise to millions of people for free than YouTube.
Using this service, you can maximize all internet marketing opportunities. Here’s how you can use
YouTube more effectively in your internet marketing efforts.
Step 1: Create a definite genre for your video
Deciding on what kind of video you will be creating depends on what kind of target audience you
intend to create the video for. Colorful and interactive videos would work best for teenagers or
college students. A more classic presentation will suit the professional and working market.
The idea is to create a video that would most attract its target market. Make sure that your video’s
message is clear but concise. Make sure that your clip won’t play for more than 5 minutes.
Create an impact with your message. Try to shock and move people out of their usual indifference.
Make them curious about your product, business or service and make them want to possess what you
sell through the content of your video.
Make sure that you are clearly identifying yourself with the video. It should contain your logo
or your company name. This is a way to make sure that your message won’t be lost to the viewers.
Take your time in creating your video. Make sure that the finished product would give out the
message that you want to convey.
Step 2: Strategically place your video in the net
A strategic placement of your videos in YouTube will raise people’s interest and would get them to
watch your video. Make it a top-watch video. Chances are your video will appear on YouTubes’s
home page, generating more possible interest. This is where viral marketing would start to work.
Your videos will be watched and passed on by more and more people.
Step 3: Create a link to your website
Remember that the purpose of your video is to attract more people to visit your website.
However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video
deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video.
Put your company name on the trailer and make sure the person watching it would know whom to
associate the video with.