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It’s an exciting adventure that you’re about to begin by being self-employed. It’s time to let everyone know
about your soon-to-be successful company by promoting your home business.
While hiring a marketing or public relations firm is an easy option, since you are just starting out, it may be
a tool you cannot yet afford. If this is the case, it is up to you to develop different media means to promoting
your home business.
The most obvious is starting a Web site. There are many freelances out there who would gladly do this for you
for a fee, but this is not really necessary if you have basic computer skills. Several sites are dedicated to
instructing you on a step-by-step procedure on how to create a Web site for promoting your home business.
Many provide usage for a price, but there are some out there in which you can use for no cost at all.
This would be a practical option. A free site might not offer all the flourishes of a paid-for one, but as your
first priority would be simply promoting your home business, other features, graphics and designs can be
added once the money starts rolling in and you have extra cash to spend on creating a stand out site.
Writing a weekly or monthly newsletter is also a great marketing tool in promoting your home business.
Fill the copy with your personal background, services provided and costs involved. Update your newsletter
with savings advertisements, new services offered and comments from pleased customers when promoting
your home business through a newsletter.
While posting a link or subscriber option to your web site for the newsletter is a given, additional initiative
must be taken as part of promoting your home business. Obtain e-mail addresses of several companies or
individuals who might be interested in using your services. Shoot for the addresses of actual people rather
than sending a letter promoting your home business to a general business site. You are then taking the risk
of becoming a deleted spam file.
If your home business is a local one, such as a day care or accounting service, advertise in your local newspapers
and trade magazines. Coupons always catch a consumers eye, so including them in your ad would be a key tool
in promoting your home business. Offering a 10 percent discount is always a plus.
Also, holding contests with prizes would catch they eye of a newspaper or magazine browser. Consider making
the prize a week of free service or a sales item.
Lastly, get some business cards together as part of promoting your home business. You can design and print
them using a home computer or pay a professional printer who may have additional design ideas that would
capture consumer’s attention. Distribute your business cards to individuals and companies, and post them in
every store that offers a free advertising billboard.