Smart Blogging – See How A Blog Can Promote Your Home Business

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There are a small number of retailers who truly understand that when you create a blog

to promote your home business, it can be an extremely effective way to increase traffic to

your business. Proven time and again is the fact that traffic to your site results in more sales

for your business. As a website owner who has their own home business, you will discover

that when you create a blog as one of your marketing tools, it is a great way to increase traffic

to your website. You can also use blogging to make money as another form of revenue for

your business, through adding affiliate links and displaying Adsense ads on your blog.


Have you ever noticed the affiliate links and Adsense ads that are displaying on blogs?

This is a great way to gain another revenue stream for your business, not to mention

the increase traffic you get back to your site which is another bonus.

Through creating a blog, it gives you the opportunity that will improve the level of

customer service you give, by allowing your customers an access to useful information.

When your customers can get a better perspective of how you operate your business,

they are more likely to buy from you. Let me put it this way, when I am out looking for

a product that I need and a salesperson cannot give me the information that

I am looking for on that particular product, I just politely walk away.

On the other hand, when I do find a salesperson who can give me all the information

that I am looking for on that particular product, I end up purchasing it even if it

costs a few dollars more.


Internet marketing works the same way. When you create a blog it will give your customers

a better understanding of your service and will strengthen your relationship with your

customer (and that should be your goal). Remember, a strong relationship will lead to

a successful business. If your home business is a product sales site, you do not have to blog

about your product itself. You need to Blog about the things that are related to your product.

For instance, my site is a Christian site on how to get Gods word out to the public, taking

different roads and using the internet as a tool. When I start a blog, it is a subject related

to getting Gods word out and giving them valuable understanding information according to

Gods word.


(Example) If you sell golf clubs, you want to talk about the experience you may have

had on the golf course. You can make your customers feel empowered if you inform

them to make their own decisions, as opposed to saying,

“This is a great product! You should buy it!” The goal here is to smoothly introduce

them to your product.

Blogging is a great way to promote your home business, not only does it give you the

opportunity to increase traffic, it is also one of the benefits that give you the opportunity

to educate your viewers. In turn, you will gain more sales because you are now recognized

as an expert who knows what you are doing. Here are four tips to keep in mind when you

create a blog.

1. By sharing important information with your viewers, you are gaining customers and

giving them a reason to stay on your site longer. It is a proven fact that the more time

your customer and potential customer stay on your site, your chances are a lot better they

will make a purchase from you. The more your customers return for your valuable knowledge,

the possibility is great to make a lot more sales.


2. Your familiar tone of blogging will create a window of opportunity for your customers

to see that there is a real person behind your business. The internet is the means of mass

communication for conveying ideas or information , by creating a blog you will be adding

your own personal nature by what you put into it. This will create that open window of

customer trust and loyalty.


3. Get feedback on your site, or your service. Allow your customers to leave comments and

find out what changes your customers would like to see on your site and what they would like

you to carry. Blogging is a valuable tool, not only do you increase traffic but it lets you

communicate with your customers in a friendly way.


4. Why would you create a blog to promote your home business and make it one of your

marketing tools? One reason…the links back to your site. These are high-quality targeted

hits from the links in your blog. Blogs link to each other as the topics of interest make their

way from one blog to the next. Each topic will then point back to the starting place,

related topics make comments on each other. As a result, they gain more groups of people

that all have something in common and shared interests.