Critical Web Design Rules

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Content is King! If you want a website to generate back-links and have quality content

the search engines love, be sure to make it readable by both people and search engines.

Search engines are working to give people quality results. Thus, they are looking for

sites with quality content. So by building site content for people, not only are you

getting back to basics (information dissemination to people via the Internet),

you are creating a site search engines will love. So, build sites for people and

the search engines will come.

When creating a new website or redesigning an existing site, there are four critical

rules which should be followed to make the site effective, functional,

loved by search engines – and successful.


Easy to Read

When building a website, the first thing you need to be sure of is that your

website is easy to read. When you write content, remember that most web site visitors

don’t read every word of a page – in fact, they only scan pages to find what they want.


Break up Your Content

Break up your pages and use headers between major ideas so people scanning your

site can find what they want quickly. Use meaningful headers between each paragraph

or major idea this helps with SEO. Headers should be created with the H1 through H4 tags for SEO.

Always use good writing structure. Additionally, avoid long paragraphs that run on.

You should break up any long paragraphs.


Color and Fonts

To help readability, use high contrast colors between font and background.

Black text against a white background may seem stark, but it is very readable.

To make a website easy on the eyes, try an off-white background and a dark gray

(almost black) text color.

Things to avoid with content color:

Avoid vibrant background colors like purple or yellow.

Such back colors make text difficult to read.

* Avoid using an image behind your text.

* Avoid using bright text colors on bright backgrounds.


Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox.

If you develop your site to be standards compliant, it will work in most browsers,

including MS Internet Explorer (IE). It is recommended that you test your site using the

latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on

the same machine, has a free installer that will install multiple versions of IE.

It works great!


Keywords in Content

Of course, when writing content, not only should it be formatted to be readable,

but it must also be consumable by not only people, but by search engines.

One way to make the subject of the content known to search engines is to use the keywords

that people use to search for your site in your content. Be sure to use keywords in your header tags,

your first paragraph and throughout your text. The keyword density should be between 4% and 7% –

but any more than that could 1) be hard to read and still make sense and 2) be considered spam

by search engines and banned. Keywords should also be used in your TITLE tags and your

Meta description.